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Communication is Life and Death for Leaders


Communication is very important for business survival. If you, as a leader, are trying to grow your business, you must learn to be a good. But why? Why is it so important for you to be a great communicator?

As a matter of fact, you need to communicate effectively to convince your investors that your business is worth their money; you need good persuasive communication to win a customer over from your competitors and to motivate employees; more so, everything you do in business requires excellent communication skills.

There is always a need to grow our communication skills and in this session, we will briefly discuss a few ways of improving our communication skills in order to make our businesses better.


Good Communication Yields Improvement:

Sometimes when your business may not performing so well because the employees are not doing well, it takes great communication to bring them back to order and motivate them to work again. Some good employees may start performing poorly all of a sudden probably because of some personal challenges, it takes a good leader with excellent communication skills to find out what the problem is because that is the only way you can help the employee get back on track and perhaps even better than he was.

Your communication as a leader should fuel the drive in your employees and leaders. In a situation where big businesses are not performing well, it takes good communication to transmit the values and missions of the company to as many employees as possible to make sure that they are aware of what the company represents and also push them to do better.

Good businesses are pushed by good leaders and good leaders are great communicators.


Your Communication Affects Your Sales:

Customers do not always want to buy your product at first sight; it takes good communication to persuade them to buy what you are offering. It is important to understand your customers to a certain level before you can successfully sell your product to them and this understanding comes from good communication.

Most customers do not even know that the product you are offering can solve their problems; not until they know, they think they have no use for the products and may not want to buy them. It requires you as the salesperson to communicate with this customer and make them understand why they need your product.

Interestingly, good conversation is a two-way process: talking and listening. Tying your customer down with too many talks may push him off so while you communicate with your customer, ensure to give them the opportunity to talk. By placing them in the spotlight, they will feel more relaxed and can tell you what their problem is. Moreover, you cannot solve a problem if you don’t know the problem itself. While they talk, it is important to listen as well as this makes a part of good communication –you don’t want to talk out of the context when the spotlight is on you.


Conviction is Energy-Driven:

We cannot convince our customers and employees if we are so relaxed. To make the best out of them they need to feel the energy in your spirit as you communicate; this does not necessarily mean that you should sound while communicating or yell at your employees, it means that you should speak with an aura of confidence and team spirit.

The marvellous thing about communication is that as a good communicator you set the tone of the conversation, you dictate the energy with which the message hits the employee or customers and a simple psychological phenomenon occurs, they will react just the same way the information comes to them –with proportionate energy. To be very convincing when communicating with your customers or employees, your energy should be at full throttle and you should speak confidently, nobody wants to deal who doesn't know what he is doing.

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©2020 by Jared Mills.

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